Visible Strategy

Using the web to propell your business to visibility

Fabienne’s Way to turn the book into product

Fabienne Frederickton

How to take your book and launch an information product

by Fabienne on March 29, 2012

Writing a book is a smart idea to build business for a few reasons:

  1. It’s a great way to set yourself up as an expert
  2. Publishing a book is an impressive rite of passage
  3. It provides your first pass at earning passive income

So, I am all for books! Yet they do have one big limitation – the amount of money you can earn. When you are building a business, you want to maximize your earnings from each project – working less and enjoying more right? Unless you have an enormous and ever growing list, it won’t be easy to generate a significant income from a book which is usually priced between $20 and $30. This is the standard pricing in the book industry and it is difficult to convey greater value in order to charge a significantly higher price. Only a small percentage of authors get rich just from book sales

However, you can take this very same material and turn your book into an information product which has a much higher perceived value. For the same information you can find in a $30 book, you could sell it for $299 to as much as $1,000 by expanding the offering.

For example, take your book, add a couple of audios on CD, throw in a few worksheets, plus fax-in or email critiques and voila! You have a value information product. I talk about this in the Mindset and Marketing Breakthroughs Workshop in a Box. It’s relatively simple to create these products with my resources and vendors.

So, if you have already written a book, this is your next step to build a great deal more passive income. And if you are thinking about writing a book, consider how you can expand the concept to include audio CD’s, worksheets and access to you personally so you can set a much higher price.

Step away from the book paradigm and you will be able to charge a good deal more. Working smarter like this will help you achieve your income goals faster with not much more effort or cost.

Your Client Attraction Assignment

Take a look at the products you currently offer. How can you expand or build on them to create a valuable information product? Take the time to brainstorm about what you can produce easily – it will be well worth the investment for your overall bottom line.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy.

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Working with images

One of the things I enjoy doing is cartoonizing photos. The best site for that is a free one where you can upload a photo and make dozens of different kinds of images, with full editing capacity for brightening, cropping, changing tone, etc plus you can customize the presets.

I create artsy looking photos with it to my own and others’ delight. I use befunky. The avatar here is created with it.

 

Creating a book and posting to facebook

Post to Facebook

This is very powerful because your blog posts will be broadcast to the activity Now, I couldn’t find a WordPress plugin that could post directly to my First, download the TwitPress plugin and install the TwitPress plugin on your blog. 2. …. You can import your Word Press blog’s RSS feed into your Facebook Notes page.

 

Create book

This is from Scott Barkun verbatim

How to turn your blog into a book

by Scott Berkun

 We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?

As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.

The book I self-published is called Mindfire: Big Ideas for Curious Minds. It’s a collection of my best essays from my WordPress blog at scottberkun.com, where I write about ideas, creativity and leadership. The book has done well, and has often been in the top 100 books on philosophy and other categories on amazon since it was published.

There are four questions I often get asked by other bloggers.

1. How do you shape a blog into a book?

This is the wrong way to start. A book is a different reading experience than a blog, and to “shape” a blog into a book assumes words are like clay, where you can shove them into any shape you like. A book is a longer reading experience, and every chapter, or every page, needs to line up in a readable way with the others. It will take some effort to rework  material written for a blog to fit well together as a book. Don’t start with the assumption you’ll include every single post on your blog, or keep them in the chronological order they were written.

The first step is to make two lists: possible posts and possible concepts. You might discover a book concept that’s strong, but you only have 10 or 12 posts that fit. That’s ok. You can always choose to write more. Of course the theme of your entire blog could be the theme for a book, but consider other concepts too.

I went back to the beginning and made a list of posts that might be good enough to include. I made a separate list of possible book concepts. One concept I saw in some of my posts was intelligent provocation: asking big questions and offering intelligent and entertaining answers. I filtered the list based on that concept, and arrived at 45 possible posts.  Then I hired an editor to help refine the list, and the result was 30 posts that, while all written independently, fit together into an excellent read.

There are services like Blurb or Blog2print that will take your WordPress.com blog and build a book from it. If your WordPress blog is self-hosted, and not on WordPress.com, you might take a look at Anthologize, a plugin that automates the process of converting your blog into an e-book. But these services do nothing to shape your work into a great read. No software can do this for you.  There is an enormous distance between a ‘book’ and a ‘book someone will enjoy reading’ and that distance is closed only by your hard work.

Plan to take a draft version of your book and ask people to read it. Ask for feedback on improving the order of posts, or which posts don’t fit. You’ll notice people expect tighter and more careful writing in a book, compared to reading posts online. It’s acting on this feedback that makes the difference between a book that feels like a book, and a book that feels like a bunch of random posts thrown together. Revise posts, or write new material, to develop the book into a singular strong narrative. I asked for volunteers on my blog for people to give feedback on the drafts and their input was a key part of making the book so strong.

2. How do you actually (self) publish a book?

To go the traditional route, you’ll need to reach out to publishers or agents and try to find one that’s interested. This takes significant effort beyond writing the book itself. In all cases, traditional or self-published, the hardest part is writing and editing an excellent book. If you’re dedicated to your book, self-publishing can allow you to focus your energy on making the book better, rather than in searching for someone to give you a chance you can give yourself.

If you already have a well edited manuscript, you are most of the way there: the technical parts of self-publishing are surprisingly easy. You take your complete manuscript, after it has been copyedited and reviewed by an editor, and convert it to a PDF. With a PDF in hand, there are many services that will convert your PDF to a print or digital book for you.

For Mindfire, I used Lightning Source for the print edition, and a service called BookBaby to manage the digital editions.  These services list the book on amazon.com, and it can be purchased like any other book on amazon.com, including Kindle, iBook and other digital versions. It doesn’t cost much: maybe a few hundred dollars. If you choose to only produce a digital version, it can be much cheaper.

The more work you do, the cheaper the services are. If you are willing to hire your own editor and cover designer, or do those tasks yourself, and take care of details like getting an ISBN number, you can user services like  Lightning Source or CreateSpace to simply print and distribute he book. But if you want to hire people to help you, services like CreateSpace and Lulu.com let you pay them to take care of many steps on your behalf.

3. Why would people buy a book if the content is free on the blog?

The rise of the iPad and Kindle have proven the demand for longer reading experiences, experiences longer than what the web provides. A compilation of your work offers a deeper experience than what people get through your blog alone. Blogs are fantastic for small to medium length reading experiences, but to consume 40 or 50 posts without interruption, posts that are chosen to fit together on a specific theme, you need something else. A book is a better experience for this kind of continuous reading.

A book gives you an object demonstrating your talents to potential clients, business partners or anyone in the world you wish to impress. Since a book is often perceived as being a greater accomplishment than having a blog, it can be a stronger invitation to a new reader to give your work a try. It also allows your fans and friends to buy copies of your book to give to their friends as gifts: it helps them help you spread word of your work.

4. How can I use my blog to help the book succeed with the book?

If you involve your readers as your produce the book, they will naturally help spread word when it’s done. Using polls I asked my readers to help pick the title, to give feedback on several rounds of cover designs, and many other decisions. This attracted new readers curious about how books are made, and allowed me to collaborate with my readers on the book, increasing their interest in seeing it finished and released.

It’s counterintuitive, but giving the book away for free for a time helps a new book, and your blog, tremendously.

First it rewards your regular readers – who deserves a free copy more than your regular readers? The free give-away helps enlist them to reach out to their networks to bring more people to your blog for the first time. I gave Mindfire away for free for 48 hours, and had over 10,000 people download the book. It’s true my blog is popular, but many of those downloads were by people who had never heard of me before. My great fans on my site helped spread word on twitter and Facebook of my free offer, spreading my reach for future blog posts and books. I still give 1/3rd of the book away for free as a preview for anyone who wants to give it a try.

5. What’s the first step to take?

You’re a blogger: start by blogging about it. Ask your readers if they’re interested in helping you work on a book. Post your list of book concepts and see what they think. Perhaps there’s an author, editor or designer who reads your work that can lend their expertise. Take a careful look at the work you’ve already written and start thinking about what concepts might match.

Have questions about converting your blog into a book? Leave a comment.


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More than hosting

Profitable e business is the key to decision making about where to host your website. Take your business online. An monetize what you have to offer the world.

Here is what Site Builder says:

The “latest and greatest” site-building or blogging products are unimportant details compared to SBI!’s business-building combination of process, tools, updating and guidance. Think of it this way…

Their course is taught at universities – recommended by business departments. All the tools for building a successful business are available on site builder, including marketing letters, payment options, and best of all, the SEO stats with keywords to drive traffic to your site.

MORE:

E-business Vs. Site Or Blog

An e-business does more than chase a few dollars with “quick and easy” sites. And blogs are like piles of magazine clippings that get old as soon as you stop blogging.

Sites and blogs cannot come close to the full income potential of properly constructed e-businesses. So what is more important?…

Which software you choose to build a site or blog?

Which Web host you choose to host your blog?

Neither of the two is critical to having a real e-business with meaningful, long-term income. Instead, it’s…

  • how thoroughly you prepare — time here pays back 1000 fold
  • how well you pick and organize your topics
  • how Search-Engine-AND-human-effective your pages are
  • how you build Top 1% traffic
  • how you monetize your visitors (15 major ways).

Only SBI! does all that.

Without its process and tools and guidance, you end up with “just another site or blog” that will never be an e-business with serious revenue potential

Publish from Word

Publish To WordPress From Microsoft Word 2007

Written By Saman Sadeghi, July 5th, 2007
5,781 views page views

A tutorial on publishing to WordPress from Microsoft Word 2007

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I must say that I absolutely love the entire Office 2007 suite!! Office 2003 was a good product, everything worked as you would expect (except for Outlook which a bloated piece of crap) – but everything in Office 2007 is improved and makes productivity so much more efficient! Here is one example, I created this very post through Word 2007 – from the first keystroke to publishing, I never opened my browser! And the best thing about it, Word 2007 actually produces clean HTML – unlike Word 2003 which sticks in its own markup language, which creates more info for the browser to have to deal with and ultimately ignore, creating longer page load times.

Why Bother

You get an offline editor that has fantastic spelling and grammar checking!

Info

Setting up Word to publish was very easy and will work with Windows XP and Vista and it only takes a few dialogs to set it all up! Also, you can have more than one blog set up under multiple blog systems. The following are supported:

  • Windows Live Spaces
  • Blogger
  • SharePoint blog
  • Community Server
  • TypePad
  • WordPress
  • Other

Setup

  1. To start, click the round Office button, Publish, then Blog.Setting Up A New Blog Account
  2. Since this is the first time were setting this up, click the Register Now button in the Register a Blog Account dialog.
    Register A Blog Account Dialog
  3. In the New Blog Account dialog, select WordPress from the drop down menu.New Blog Account Dialog
  4. In the New WordPress Account dialog, you get to fill in all of the important information. In the Blog Post URL, fill in your blog’s address; if you’ve installed WordPress somewhere other than your site’s root, then you need to specify that here. Say you’ve installed WordPress at: http://example.com/blog then the URL would be http://example.com/blog/xmlrpc.php.Now enter your username and password. These would be the values that you use to log into WordPress!If you would like Word to upload pictures for you, we can set that up by clicking the Picture Options button.New WordPress Account Dialog
  5. The Picture Options dialog is a little tricky, so pay attention! You can choose to have Word publish images to directly to you blog provider (think a wordpress.com account) or to your server (if you or a host is serving your site). I’m hosting this site, so I chose the My own server option[1]. In the Upload URL text box, type in the address as so: ftp://username:password@URL.com/folder. So, let’s say that this is your information:
    • WordPress Username: Bob
    • WordPress Password: monkey123
    • WordPress URL: boblovesmonkeys.com
    • Folder: images

    Then you would type: ftp://bob:monkey123@boblovesmonkeys.com/images – notice the colon between the username and password and that there is not “http://” in the URL.

    And the source would read: http:// boblovesmonkeys.com/images

    If you upload your images to the default location (from within posts), you can set that up as: ftp://user:pass@URL.com/full/path/to/wp-content/uploads
    And the Source URL would be http://URL.com/wp-content/uploads.
    Picture Options Dialog

  6. Click OK and you’re all done!

Create Your First Blog Entry

Now, you can see the Ribbon has changed to blogging mode! You can Publish, Publish as draft, Insert your categories (yep, it will download all of your categories!) [2], Open existing posts, set up new blogs and even insert HTML objects like pictures, links, charts and so much more! You can even create drop shadows and other image effects!

New Blog Post

After you are done, you can simply click the Publish button and your post will be live!

Options

If you want to take advantage of WordPress’s Time Stamp feature, publish the post as a draft and then go online and set the time and publish it from there!

[1] The problem with having Word upload your images, is that it names the images in this format: date_postid_description.ext. For example an image would be called 070207_Word_1.gif and Word tries to optimize the images before uploading them and can make them look too lossy. It would be nice to be able to configure the image quality, but you can’t have it all! :razz:

[2] To set more the one category, click the Insert Category button again.

Publishing from Word – modify setting on WordPress Dashboard

A solution to “Word cannot register your account” for Word blogging

Posted on April 5, 2009 by herbt3

As it turns out, it’s a setting in WordPress’ Dashboard. I don’t recall seeing this setting a few years ago when I registered my blogs, so it might be something new they added to make things less hit-or-miss. In any case, it worked! Here’s the fix.

  1. At the bottom of the left column, under Dashboard, click on Settings. This will expand the list of settings sections.
  2. Click Writing.
  3. Under Remote Publishing, enable XML-RPC. If you think you’ll ever use Atom, then enable it, too, just for the heck of it.

At the bottom of the Dashboard window, click Save Changes.

Link to previous post

http://stephenbeck.hubpages.com/hub/Are-You-Trying-To-Record-Your-Webinar

Using a webinar host

From Stephen Beck

Recording your webinar is a very smart thing to do. Anytime you are having a webinar, you should record it, unless it contains proprietary information and you are not allowed to record it for some reason.

I really want to give you a few tips for recording your webinar, but beforehand, here are a few reasons as to WHY you would want to record your webinar at all:

#1 – So you’ll have replays

You’ll be surprised how many people who can’t attend one of your webinars live still want to check out your services and products. Think of how often you may be interested in a live event going on, but aren’t able to make it during the time that the event is happening. So it’s a fantastic idea to provide a replay to get more sales. Another added bonus is that your customers can forward the replay to others virally. In addition, they can watch it at their leisure and replay the especially helpful parts.

#2 – So you can create products

It’s amazing how many different products you can create by recording one simple webinar presentation. For starters, you can upload your webinar recording into a password protected membership site. You can duplicate DVD’s that you can sell as stand-alone products. Another option is to have the webinar audio transcribed and then turn the transcription into 20-30 unique articles that are already in your voice.

Another really great idea is to take a series of webinars and turn them into an informative course that you sell. You can create workbooks, a series of videos, articles…you get the idea.

#3 – Provide more in-depth training

This is another way to offer “product creation” like we just discussed above. Recording a webinar is a great way to add value to an existing product or even provide extra training on any given topic if you want to go into more detail. You can also record your webinars and give them away as bonuses with the purchase of one of your bigger products.

 

See all 2 photos
 

How To Record Your Webinar

Recording your webinar is very easy…much easier than you may think. However, if does require a little advance planning in order to run and record a smooth webinar. I recommend practicing your first one on a friend or family member as a dry run so you will feel more confident on your very first live webinar.

The extra savvy computer user will be fine doing this for the first time on the night of the live webinar. However, no matter what your computer expertise, it’s a great idea to give yourself some extra time to get set up and make sure everything is going smoothly before your webinar begins.

Many webinar hosting companies provide the option of allowing you to record your webinar on your own, but it’s ALWAYS a good idea to generate a backup recording yourself. For starters, you’ll likely end up with an easier format for editing if you record it yourself. Also, you can often get a better recording than the webinar companies provide for you. It’s always better to be safe than sorry.

FIRST STEP: Log into your webinar host company. You are the “Organizer”, so you’ll need to log in using your automatically generated organizer link. Make sure you don’t share this link with anyone else, or it can create some major problems for you.

SECOND STEP: In order to record your webinar as a backup, you’ll want to login to your webinar using an “attendee” link on your recording computer. Whatever you do, DO NOT use the “organizer link” on your recording computer. That should only be used on the computer in which you are running the webinar.

Your second computer should already be loaded with screen capture software, like Camtasia. This will allow you to “capture” your webinar exactly as viewers see it on the screen. With this kind of software, you will be able to easily record all of the video AND the audio. Once your recording is over, you can convert the file in to any time of file you need.

Short-cuts To Camtasia

Camtasia Studio 7.1 and Beyond: The Complete Guide
Amazon Price: $49.95

Webinar – from blog hubspot

This is about recording webinars using Camtasia.

“A retweet” for safekeeping on this blog.\

How to Record a Webinar

1. Start up Camtasia and open up the webinar viewing screen that you would like to record on the non-presenting computer.

2. Under “Select area” choose Custom and reshape the box so that it only captures the section of the screen the webinar is taking up.

camtasia

3. Under “Recorded inputs” click the down arrow next to the “Audio on” button and select “Rec. Playback.” This will record the audio coming from your computer instead of the audio coming into your computer microphone.  

4. When you are ready to start the webinar, hit record!

That’s it! When you finish recording the webinar, you can save it and upload it to your favorite video sharing platform. You can then share the link with your registrants, so they can view your webinar whenever they please! 

 

 

Writing your ebook from One Spoon

Here are the steps you need to use the Outline and Bundle Method to create an eBook.

  1. Come up with the concept for your eBook.
  2. Brainstorm the different sections that are needed for your eBook.
  3. When you’ve completed the brainstorming, then order the sections as they will appear in the finished eBook.
  4. Then outline each section.  The trick here is to divide each section into chunks – each of those chunks should be approximately the same length as a good sized blog post or web article.
  5. When you have done this, then you can start writing.  Pick an ‘article’ sized chunk, outline THAT. And then sit down and start writing.  Remember that you’re only writing the same length as a blog post, or a website article.
  6. Do that for every chunk in the eBook.  So you’ll end up with 25 ‘articles,’ or 30 ‘articles,’ or however many articles you need, all written around the same topic.
  7. Then ‘bundle’ the articles together.  So that now they fit together to form a complete whole – an eBook.  You may have to go through and edit so that the sections flow together.  But when you’ve done this two or three times, you’ll find that the amount of editing needed is minimal.
  8. Add a cover.  Add graphics.
  9. Voila.  You have written an eBook.

 

Thanks Paul! I use mind mapping software and they get going pretty quickly. Just to get them finished and published…. 😉

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