Visible Strategy

Using the web to propell your business to visibility

Archive for the category “Uncategorized”

somehow in the middle

Just remembering how to get onto the blog and view the post list. sr0 and op


Your feed is ready for the world. Now what?

Your feed is ready for the world. Now what?

I have just gone through the process of adding feedburner to my blog. It is now google feedburner, and is an easy process, just following the prompts in each window. Now on the last screen, I get to choose how to integrate it.

Feedburner allows people to share your blog – to receive updates automatically and to email a specific post.

Many people recommend using feedburner, but deactivating the automatic feed. I also used Press This to start this post – a little ‘app’ or bookmarklet that copies a site instantly for adding to a blogpost.

Adding Feed to Blogger

Have no idea yet how to do this…. Here is the help text!

Adding FeedBurner Email to your TypePad or Blogger blog

Once you have activated FeedBurner’s Email Subscriptions service for your feed, you can easily incorporate the code to display a subscription form (or link) on your website if you use Blogger or TypePad.

To most easily add the form or link to your site, look for the following menu below the subscription form or link code box on the Email Subscriptions setup form for your feed:


Choose Blogger or TypePad, then click Go, and you will be taken to the appropriate site to complete the code widget installation process automatically.

Note: This widget feature will only work properly if you are using a standard Blogger Layout with your Blogger blog, or are using Standard Templates (not Advanced Templates) with TypePad. In both of those cases, you must manually edit your template code to insert the subscription link or form code FeedBurner provides you.

Also can’t publish as draft here, so apologies for the junky posts until I fix them!

Feedburner Learning

FeedBurner also offers our Email Subscription service, which uses your feed to send an update once each day that you make new post(s) to your blog. If you want to offer a link to subscribe to these email updates to your readers, visit and activate the Email Subscriptions service on the Publicize tab for your feed. Then, copy the “Subscription Link” code we offer into your blog as a “Text” widget under Presentation > Widgets in the WordPress Dashboard for your site.

Yikes! had to read this a bunch….


Choosing an Emarketing and CRM Program

The programs people I like to read are using range from infusionmail to icontact, aweber and priorityonemail.

Here is a fast run-down of the differences between them, just excerpts from each home page.

You can check out youtube too.

First, hands down, Infusionsoft wins. Most sophisticated, integrated system to really make you money. 2 users, 5,000 contacts, 100,000 emails per month, starting at 199$ per month.

If that budget is too rich, then icontact will offer a free program up to 2,000 emails per month. Now, 5000 contacts, 14. per month, 2,500 is only 29,00 then 5,000 is 47 per month. Add sign in pages to websites, to facebook fan pages and more.

” icontact social tools are so straightforward and effective…”

Checked out priorityoneemail and kept getting bumped to ishoppingcart and elsewhere, so confusing and not for us just now. Seems to be all about fulfilment and we are interested now in building subscriber lists and managing contacts.

Sorry Aweber, did not see where to get more from you, and decided to go with icontact for now. Aiming for infusionsoft in the future.

Providing a professional image and staying organized both can benefit from Hoot Suite. Try it!

Visible Strategy

Free plans for scheduling twitter and other social media.

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Time Driver helps schedule apppointments


using time driver is easy. just prepare an automatic email and send the link to people, then plan your day!

Using Hoot Suite

Free plans for scheduling twitter and other social media.

Fabienne’s Way to turn the book into product

Fabienne Frederickton

How to take your book and launch an information product

by Fabienne on March 29, 2012

Writing a book is a smart idea to build business for a few reasons:

  1. It’s a great way to set yourself up as an expert
  2. Publishing a book is an impressive rite of passage
  3. It provides your first pass at earning passive income

So, I am all for books! Yet they do have one big limitation – the amount of money you can earn. When you are building a business, you want to maximize your earnings from each project – working less and enjoying more right? Unless you have an enormous and ever growing list, it won’t be easy to generate a significant income from a book which is usually priced between $20 and $30. This is the standard pricing in the book industry and it is difficult to convey greater value in order to charge a significantly higher price. Only a small percentage of authors get rich just from book sales

However, you can take this very same material and turn your book into an information product which has a much higher perceived value. For the same information you can find in a $30 book, you could sell it for $299 to as much as $1,000 by expanding the offering.

For example, take your book, add a couple of audios on CD, throw in a few worksheets, plus fax-in or email critiques and voila! You have a value information product. I talk about this in the Mindset and Marketing Breakthroughs Workshop in a Box. It’s relatively simple to create these products with my resources and vendors.

So, if you have already written a book, this is your next step to build a great deal more passive income. And if you are thinking about writing a book, consider how you can expand the concept to include audio CD’s, worksheets and access to you personally so you can set a much higher price.

Step away from the book paradigm and you will be able to charge a good deal more. Working smarter like this will help you achieve your income goals faster with not much more effort or cost.

Your Client Attraction Assignment

Take a look at the products you currently offer. How can you expand or build on them to create a valuable information product? Take the time to brainstorm about what you can produce easily – it will be well worth the investment for your overall bottom line.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy.

Working with images

One of the things I enjoy doing is cartoonizing photos. The best site for that is a free one where you can upload a photo and make dozens of different kinds of images, with full editing capacity for brightening, cropping, changing tone, etc plus you can customize the presets.

I create artsy looking photos with it to my own and others’ delight. I use befunky. The avatar here is created with it.


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